I intend on creating a cover image that pops and stands out from other mainstream magazines, and look eye catching to the audience. Colours will be feminine and pastel schemed, but also suit the name of my magazine. As I'm calling my magazine a quirky vintage name Verity. I want the cover model to be known as Verity's cover girl of the month.
For the cover image and editorial story I plan to have a feminine 50s inspired look. Using a pastel palette in a studio location.
Overall Concept Moodboard
Hair and Make-up
However, to develop this editorial story further, my tutors informed me to make sure I make reference to other peoples work and theories. As my magazine will have a feminist slant to it, these images will need to have a feminist perspective to the concept.
As an idea to develop this concept further, I intend on basing my cover girl on the 1950s housewife. But instead of having her as the inferior sex and domestic goddess which the housewife women were in the 1950s, I intend to create a housewife that is rebelling against the norms and gender rules. A feminist concept that will suit my magazine and readership. Which I will pitch to my team for this shoot.
Miles Aldridge 50s housewife inspired imagery
 |
| 'Neglective motherhood' and 'Home Chic' Series |
Inspired by Miles Aldridge take on the housewife gender role, I plan for my model to have an attitude that breaks down the gender barrier and rebels against the rules of society.
Her poses with different props will achieve this narrative.
Poses include:
-smashing a cake with hammer or rolling pin on gingham kitchen table
-smoking
-pouring vodka into a teacup
-martini glass
-empty wine bottles
-stuffing face with cupcakes or a slice of cake (goes against the idea that women should watch their weight and size)
-face expressing an can't be bothered attitude and challenges you.
However, I've reflected on the practicality and the financial side of this idea, and have come to a conclusion that it wont be affordable for me to fully provide the amount of props, clothes and resources too achieve this concept to its full potential. Also discussing this with my team members, they agreed that it will be too complicated and money will be wasted if it didn't work out successfully. So we agreed as a team to keep the images simple and have a different feminist perspective to it.
#Devise innovative and appropriate solutions to a problem or a brief
Development
The development and change of the narrative behind my concept displayed in my moodboards, is to be much simpler and light-hearted. As I don't want my audience to feel they are overpowered by strong feminist theory and point of views as soon as they open my magazine. I want them to be able to keep on reading. So my cover girl editorial will be about celebrating and empowering the ultra-feminine look of the 50s. Embracing femininity, instead of portraying it as a inferior quality to be had. My magazine is all about empowerment and feeling inspired.
The Team:
Creative Director and Stylist: Grace Parris
Make-up and Hair Artist: Sara Gerwat
Photographer: Charlotte Wilson
Location: Solent Photography Studios
Outcome of Photo-shoot
Backstage Images
Reflecting on the photo-shoot
Overall the shoot was successful as I pulled together styling that met my brief, moodboard and represented the 50s style in the ultra-feminine way I intend. Despite the model arriving late, we managed to stay on schedule and work well together as a team to achieve the best possible images. #Good work practices
No issues were encountered during todays shoot, which was a good result. The make-up and hair perfectly executed the 50s style I pitched to my make-up & hair artist and made some great close up shots and head shots for the cover.
Edited final images
 |
| Cover |
With the photography, the lighting could be improved in the full length shots, because there was a crease/dent in the backdrop which we couldn't hide. The studio lighting highlighted the dent even more and is visible in the images. With my retouching skills that I used at a later stage to fix the issue was a challenge, but it did improve the problem to an extent. Now I feel confident in using them in my final magazine.
#initiative and independent learning
What went well was that we as a team created a series of strong cover shots for the magazine that will capture the eye of my audience and suit my magazines overall aesthetic. We did capture some great mid shots to use in the cover girl story.
It wasn't until editing I noticed that the full length images cut of the shoes. The photographer didn't fit the whole body in the image very well, hence why I've had to opt for mid length shots. I would redo the shoot, but realistically I didn't have the time and the studios were too busy the following weeks to re-shoot.
I do consider these images innovative, despite their simplicity, they do represent an editorial look that is avant-garde in a vintage way. It wouldn't be a wearable outfit for everyday, but inspiration for my readers to get styling influences from. Also using appropriate clothing brands to suit the target markets monthly income, making the outfits seem achievable and affordable to the audience. #Appropriate materials and production processes
The final images show an understanding of a vintage styling conventions. It reflects 50s trends with the full skirt, pearls, waist belt, pencil skirt, real vintage handbags, and collar knits, all creating an hourglass shape which was the ideal of that era. But modernise by almost a monochromatic pastel palette. It may not be clear in the images, but once I layout and add text to the story it will clearly reference and demonstrate my feminist approach to the concept. Celebrating ultra-feminity and all things feminine as styling inspiration for the spring/summer. Empowering feminine qualities.
#Understanding of trends and styling conventions
In my estimation, this shoot has been successful to a degree. In terms of being professional, I have managed my time well, and kept myself organised and others organised. All team members were assigned to their jobs for the shoot 2 weeks beforehand. They were all briefed prior to the shoot about my ideas and what I intend to achieve. They were also informed of my slight change of direction and development of ideas before the shoot day, to enable a smooth process of the photo-shoot and prevent any confusion. I would agree that I have kept professional in the process of this shoot and followed the protocol and responsibilities of being the creative director.
#Good working practices
No comments:
Post a Comment